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There is no product licence for a food supplement in Germany. There is a BVL notification, a strict list of label items, and a production file you need to be able to show.

If you are working out how to start a supplement brand in Europe, here is the honest version: most brands that fail here don’t fail because the product was bad. They fail because the founder found out about a rule after the labels were already printed. This is the order we’d do it in, based […]

Most first-time brand owners choose a format because of how it will look on the shelf. Then the quote arrives and the plan changes. Capsules or powder is the first real decision in a supplement project, and it is not mainly a product decision. It is a cash decision. Here is what actually separates the […]